We use traditional tools of marketing but our approach is focused on empathy.

RIGHTHAND asks questions that help us all understand where you are in your world and where the people you connect with are too. We all learn who engages with your message and how they do it.  

RIGHTHAND not only gets to know you, but also understands your audience; what they want to receive and how they want to receive it.  Are they moved by video or social media or do they learn via your website? Statistics and data matter, but there’s also an emotional component to your audience; what do they care about and what drives their decisions?

What it boils down to for us is that you have a story and we bring it to life for your audience. Maybe it’s an unexpected way of marketing, but we know it works..It’s humanizing traditional marketing tactics.

And this human-centered approach to product, process and place gives you a strategy that resonates.

Our Process

Step 1 | Understand

RIGHTHAND asks questions so that we understand where you are in your world and where the people you contact with are too We look at your audience’s pain points, motivations, needs and behaviors, in order to create an ideal way to engage with them. 

Step 2 | Align

Marketing can’t succeed without an agreement – RightHand’s delivery will align with your expectations.  That means we’ve talked to key stakeholders. Understood the expectations of internal and external audiences. Considered your values and studied messaging.  In short, we’ve looked at all the angles so we know that when we create, it’s aligned with what we know and what you anticipate.

Step 3 | Create

Communications Strategy. Content Creation. Video. Website Design and Development.  These are the traditional services that we employ but always with an eye firmly on people and their story.