“Not everything that is faced can be changed, but nothing can be changed until it is faced.”

– James Baldwin

Bryan Kryder

Bryan hails from a  small northern Indiana town, but his career has taken him around the world.

In 1999, he lucked into the world of auto racing, replying to a newspaper post for a marketing assistant.

The position helped shape Bryan as he had everything to learn about marketing in racing, plus empathize with a target market that didn’t look like him nor relate to him.

After stops in Daytona Beach (International Speedway Corporation) and Charlotte (GMR Marketing), Bryan returned to lead the CSM (Formally, JMI) Ideation team in Indianapolis.

At each stop, he built on his ability to collaborate with cross-functional teams. And leveraged this expertise for Fortune 500 brands with domestic and global sponsorship initiatives, includingUPS, Jim Beam, Candian Club, The United States Army, Toyota, Verizon, Farmers Insurance, Subway and Levi Strauss.

This extensive marketing background enables him to leverage his expertise; developing strategic marketing plans and unique digital content that enhance brand awareness.

Bryan is recognized as a leader with strengths in strategic planning, consulting, partnership marketing, event management and business development. He is an entrepreneurial and creative collaborator who with a true knack for inspiring teams.

He believes in data analysis, a user-centered design process and  the value of authentic personal relationships in business.

Bryan credits his success to passion for consistently helping teammates and excitement for learning at every step. His recent exploration of design-thinking, transmedia storytelling and human computer interaction has challenged him to move outside his marketing comfort zone. 

For Bryan or “BK”, solving business problems is what excites and motivates his work. He prides himself on his ability to observe the room, plus serve as an empathetic listener and strategic asset. He refuses to accept, “Because that’s how we’ve always done it,” as a valid response.

The position helped shape Bryan as he had everything to learn about marketing in racing, plus empathize with a target market that didn’t look like him nor relate to him.